forward ever, backward never. is a small initiative with a big mission to destigmatize and change behaviours around mental health, created by me, Danai Mushayandebvu.

It's my mission to support those greatly affected by mental health and mental illness, by creating a safe space to share freely about the things people go through, and to also provide financial resources for Mental Health Services across Canada, so that they can continue to help people with their amazing programs and services.

There is hope for you, or someone you love. We're in this thing together.

Forward Ever, Backward Never financially supports the Centre for Addiction and Mental Health (CAMH), and is an official Kids Help Phone Ambassador and Partner.

Say hi!

Danai here 👋🏾 I'd love to meet you and hear more about your story. Please feel free to reach out at hello@forwardever-backwardnever.com

Services

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Forever & Always  

Pure Ingredients

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Small Batch

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Cruelty Free

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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.